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New Initiative Supports Clients
December 01, 2009
Last Thursday night witnessed the unveiling of the new Ledge branding initiative. The success of the function was predicated by involving clients across some 35 different industries.
“It was great to see a number of business cards being exchanged during the evening and we look forward to highlighting successes of our clients developing new business relationships for their mutual benefit," said Pieter Bergshoeff, Ledge's General Manager Sales & Distribution.
"Customer service has been the hallmark of Ledge from the day we started in January 1979, and it will be even more important as we go forward from the economic downturn."
Ledge’s modern new-look is the first major re-branding of the company in its 30 year history, and the linking of the ‘d’ and ‘g’ in the new Ledge logo symbolises the company’s commitment to partnership with clients, together with securing their growth.
The launch of the new-look Ledge has highlighted a key initiative in the company’s future direction – boosting ‘client to client’ business. Pieter will drive the initiative including arranging networking events to further support the growth of our clients' companies.
“We know we can create business opportunities for our clients,” he says
“The sheer size of our client base, and the fact that we partner clients in virtually all areas of industry and commerce, means we often see the potential for mutual advantage between one company and another. We will be identifying those opportunities and helping bring people together.
"Facilitating ‘client to client’ business and running networking events where clients can informally develop relationships that help them grow and develop their companies are significant new steps in our commitment to customer service.
Ledge Managing Director, Phil Botsis, said: “In the past we have brought clients together on an ad hoc basis, but with Pieter’s active involvement, business and financial knowledge I am sure we can further help clients secure the growth of their companies, while also supporting them with finance packages that provide good terms and conditions and that protect their assets and working capital.”
If you have a need for services of any nature, whether it be for business or personal needs, we have clients whom we can arrange an introduction for you. Please feel free to register your interest in attending these future networking functions by contacting Pieter at
pieter@ledge.com.au